The Control Paradox in Logistics
Customers who need to secure global shipping look for the same things as customers in other industries. They vacillate between two key variables: price and options. That is, how can shippers secure the most cost-effective rates without compromising the timing required to keep their supply chains running smoothly?
There are two ways to secure shipping contracts. One may seem obvious: sign with a carrier directly. Choosing a carrier this way, on your own, can sometimes result in a lower rate. The compromise to this advantage, however, is that because your rate is lower, you are not given priority when capacity is limited. Instead, when space is tight, shippers paying a higher rate receive priority. The ultimate disadvantage is that you may be forced to make other arrangements—and fast. In addition to being inconvenient, this eliminates the cost advantage you wanted in the first place.
The second option is to use a logistics company like Laufer Group International. We work with many carriers every day. After more than 70 years in business, our expertise is well-honed. We maintain long-standing relationships with carriers. We know where they excel and where they don’t, we understand international nuance, and we coordinate shipping details to adhere to destination requirements.
In short, using a logistics company gives you access to multiple carriers and multiple service options, and it affords you the flexibility to change plans according to your own day-to-day business.
“If you go carrier direct and believe you have control, you’re mistaken,” says Mark Laufer, CEO of Laufer Group International. “The freedom to make your own deals with a carrier is actually very limiting. The irony is that the control you think you give up by using a third-party logistics company, you actually retain in terms of flexibility. When you use a company like ours, flexibility is augmented by decades of experience, a genuine depth of expertise, and a customer-focused approach to global shipping that you can build your business on.”
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