What Built Different means to Marc Van Gorp, Laufer’s National Export Business Development Manager
“If you ask me what Built Different really means, it’s all about communication. These days, freight forwarders do everything they can not to talk to customers. One of the things that sets Laufer apart is that we want to talk to them. After all, how can we help them effectively if we don’t communicate? How can we manage their logistics—and help them achieve success—if we don’t understand the details?
“When I work with a customer, I want to know about their supply chain. I ask about the challenges they face. It’s this kind of information—in addition to what they’re shipping, its origin, and its destination—that helps me make sure the options I suggest are right for them.
“We all know about freight forwarders who force-fit solutions onto their customers. They force their customers to fit what they need. At Laufer, we work to fit what our customers need. We listen. We consult. And we bring flexibility to every customer.”
“Right now, communication with our customers is more important than ever because there is a great deal of uncertainty in global shipping today. It really is like a house of cards. The trade war, the tariffs, retaliation. Suddenly there are too many problems to unwind and too many obstacles that keep supply chains from running smoothly. We’ve talked about it being a perfect storm, and it is.
“Still, I believe this is also a time for great opportunity. I now have the chance to reevaluate how I do business. I have the chance to communicate with my customers, to understand their business, to ask them what they need most and fear most. And most important, I have the chance to provide solutions that work for them.
“That’s what I’m here for. That’s what we’re here for. And that’s what makes us Built Different.”
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